Got 60 Seconds? Learn Something New in These 25 Short & Sweet SlideShares About Social Media

Slide decks exist somewhere near the intersection of visual content and written content, a hybrid form of information and consumption perfect for bite-sized bits of learning.

If you’ve not got time to read through a 2,000-word article, you might have a moment to flip through a SlideShare.

We’ve been excited to experiment with the process of building slide decks around the Buffer content we have here on the blog, and in the course of doing so, we discovered a trove of wonderfully succinct and visual slide decks all about our favorite topic: social media.

We’ve collected a great group of 25 here—the first handful from our top Buffer posts and another handful from the amazing selection on SlideShare. I’d love to hear if you have a favorite!


Social Media Slideshares


Social Media Slideshares best of


A quick note in praise of SlideShare

With our main marketing focus on creating useful content via the Buffer Social blog, I’ve been a bit slow to experiment and fully explore other ways to provide content in a helpful way to you. I’d love to improve here. And SlideShare has been a huge source of encouragement.

Get this: Our most popular SlideShares match or exceed the traffic we get on our most popular blog posts.

In our case, we’re very grateful that popular Buffer blog posts can get 75,000 to 100,000 views.

Our popular SlideShares can go just as big—or bigger!

  • Frequency Guide – 205,000 views
  • If Don Draper Tweeted – 74,000 views
  • Social Media Strategy – 73,000 views
  • Twitter Science – 64,000 views

If you’ve yet to explore SlideShare as a potential source of views and exposure, I’d highly encourage you to do so. (I’d be happy to write more detail in a post on the topic later on!)

Okay, now on with the SlideShares!

1. The Complete Guide to Social Media Frequency

One of our most popular posts on the blog also became the most popular SlideShare to date on our Buffer account. We were fortunate to find some really great research on the topic of how often you should post to Twitter, Facebook, LinkedIn, and more. It’s all here.

My favorite slide:

Twitter frequency - 5x per day for individuals 30x per day for brands

2. The 10 Best Copywriting Formulas for Social Media Updates

Based on our big list of copywriting formulas (over 25 formulas made it into the original post), this slide deck covers a quick overview of the top formulas we see on social. There’s some really great subtle framing at play here, with things like Before – After – Bridge and AIDA that make it easy to get your message across.


My favorite slide:


Demian Farnworth quote

3. The Science of Twitter

We had the great opportunity to partner with Twitter on a webinar last summer. The topic (one of our favorites): The science of creating must-click content on Twitter. 

Courtney and Twitter’s Jimmy Hang shared all sorts of tips on the best words to use, the ideal timing, and the top strategies for Twitter success.

My favorite slide:

The Science of Twitter Timing

4. Instagram 101

We’ve been really excited to explore different ways to grow the Buffer Instagram account, and before we dove in headfirst there, we spent some time researching and writing (and creating SlideShares) about the best strategies and stats. This SlideShare lays a good foundation for businesses looking to get started on Instagram.

My favorite slide:

Instagram stats benchmark

5. How Much Time Does a Good Social Strategy Take?

Time-saving tips and techniques are one of my favorite ways to experiment with marketing. It seems that coming up with a solid social media strategy is one key way to make sure you’re spending your time online in the best way possible. We collected a number of tips here in this SlideShare overview for those looking to refine their social strategy.

My favorite slide:

Decision Matrix for Growth

6. The Burrito Principle & Beyond

I’ll admit it’s hard to resist the cleverness of a name like The Burrito Principle (thanks, Darian!).  Coined phrases like this make marketing ideas all the easier to grasp. We collected a handful of favorite ones in this slide deck.

(The burrito principle, by the way, is explained on Slide #4.)

My favorite slide:

The 2-pizza rule

7. The Science of Social Media Headlines

Courtney pulled in some amazing research into the psychology and science behind why we click on certain headlines. She identified 8 ways to write a social media headline that people will love, including things like curiosity, surprise, negatives, and more.

My favorite slide (a bit of an inside joke about the proliferation of great content—and a good headline to boot!):

Onion headline

8. 91 Free Twitter Tools

I just really love tools posts, and I had a blast trying out hundreds of free Twitter tools to compile this list for you. If you think it might be worth a quick browse, I’d hope that maybe a name or two might pique your interest enough to give it a try. Some of my best tool discoveries started out that way!

My favorite slide:

Twitter Tools for Discovery

9. Power Words – 189 Words That Convert

I tend to notice specific words that cause me to click or pay attention. And it seems there are certain words that catch the eye of not just me but many, many others. These so-called “power words” can be great additions to the text in your social media updates or headlines. Here’s a great big list of them.

My favorite slide:

Power Words

10. Headline Formulas

As mentioned above, there’s a certain psychology to writing headlines that get noticed. There are also certain formulas that tend to work really well. This list compiles several of the most popular ones used in blog posts and social media updates.

My favorite slide:

David Ogilvy on headlines

11. 20 Facebook, Twitter, Linkedin & Pinterest Features You Didn’t Know Existed

(via HubSpot)

What I love about this slide deck is that it includes the good kind of FOMO—helpful social media features that could significantly impact my workflow. It’s great to learn about these hidden features like Facebook polls and Twitter collages and exciting to brainstorm ways to put them to good use.

My favorite slide:

LinkedIn tip

12. Psychology Hacks to Boost your Marketing

(via Moving Targets)

Psychology is near and dear to us on the Buffer marketing team, so we’re always keen for articles and slides on the topic. This set of psychology tips from Moving Targets covers a huge variety of different tactics that would be fun to experiment with on social media updates and more.

My favorite slide:

Gut reaction

13. Seven Habits of Highly Effective Digital Marketers

(via Digital Annexe)

A riff of Steven Covey’s 7 Habits of Highly Effective People, this slide deck takes a high-level view of ways to help organize and plan ahead your social media strategy. 

My favorite slide:

Focus on the Important Things

14. How to Choose the Perfect Stock Photo

(via IMPACT Branding & Design)

This is a very fun and entertaining slide deck all about stock photos. The advice comes in handy for anyone who’s searched around free photo sites for the perfect image to add to a blog post or include in a social media update.

My favorite slide:

How to choose stock photo

15. 6 Snapchat Hacks Too Easy To Ignore

(via Gary Vaynerchuk)

Are you on Snapchat? Gary Vaynerchuk highly recommends it (he’s found a lot of success there, and the app has huge reach!). Here are six easy ways to make the most of Snapchat for your brand.

My favorite slide:

Snapchat tips

16. 5 Critical Rules for Writing Compelling Copy

(via Henneke Duistermaat)

One of my favorite sources for writing inspiration, Henneke lays out five simple-to-follow rules that will improve the copy you write for tweets, updates, and calls-to-action.

My favorite slide:

Writing tips for social media

17. 4 Tactics to Build Word Of Mouth

(via ReferralCandy)

Word of mouth can be huge on social media. It’s often how things spread fast and how people feel comfortable making purchases or joining up with brands. Referral Candy’s slide deck on word of mouth strategies covers four essential parts of the formula, with detailed tips on each technique.

My favorite slide:

Build a Community

18. Social Media for Time-Strapped Entrepreneurs

(via We Are Social)

Working effectively and efficiently (see slide below) is key for those of us social media marketers who manage social in addition to wearing many other hats. This deck from We Are Social looks at ways to ensure that your time is well spent on social media, including ways to plan ahead and strategies to make the most of every minute.

My favorite slide:

Effectiveness and efficiency

19. Sharing Content On Social Media More Than Once: The Total Guide

(via CoSchedule)

Do you share your content more than once on social media? It’s one of our top social media tips as we’ve seen tons of additional engagement by mentioning blog posts more than once and finding new ways to share old content. CoSchedule is a source of inspiration for us on this topic, and their slide deck guide to sharing is chock full of good information on exactly how best to share content on social.

My favorite slide:

Social media is a stream and not a book

20. Finding Your Brand’s Voice

(via from Distilled)

When thinking about your social media strategy, voice and tone are two huge considerations to make as you’re getting started. One of the best sources out there for advice on brand voice is Distilled’s articles on the topic, which have been repurposed here in slide deck form.

My favorite slide:

Brand voice

21. The Secret of Success on Facebook

(via Peter Minkjan)

Catchy title! This guide from Peter Minkian includes examples of Facebook pages who have seen enormous engagement on their Facebook posts as well as analysis and research on viral content and what makes things spread.

My favorite slide:

Reason we share

22. 5 YouTube Marketing Lessons from Unlikely Sources

(via Brian Honigman)

Video marketing has become big business of late, particularly as a way to get more interaction on Facebook. YouTube remains a huge channel also for those looking to build a video platform and share video content. The tips in this slide deck from Brian Honigman offer some actionable ways to get more out of your YouTube marketing by cross-promoting and remixing content in new ways.

My favorite slide:

Facebook video cross-promote YouTube video

23. 7 Proven Strategies to Maximize Twitter for Your Business

(via Dave Kerpen)

This slide deck from Likeable Media and Social Media Today provides a great overview of some quick-win strategies on Twitter. For example, reply to everyone (see slide below)—80 percent of customer service queries go unanswered. Lots more great ideas to implement throughout the slide deck.

My favorite slide:

Respond to Everyone

24. 19 Simple Twitter Retweet Tips

(via Shéa Bennett)

Retweets seem to be a favorite metric on Twitter, and for good reason: retweeting gets your content in front of a brand new, potentially huge audience. The tips in this deck make a lot of sense for those looking for more retweets, and they also work really well for anyone looking to boost engagement in general—more clicks, more favorites, more replies.

My favorite slide:

Get more Retweets - Figure out when everyone is around

25. 10 Reasons Why Twitter is Content Marketing’s Best Friend

(via Mark Schaefer)

As a content person, I really love this deck from Mark Schaefer as it reaffirms the power of social media for helping to spread content. Twitter in particular is a powerful platform for sharing links and growing an audience, and Mark lays things out clearly here.

My favorite slide:

The tweet ignites the content

Over to you

Do you have a favorite SlideShare that isn’t on the list here?

I’d love to know which ones you enjoy and if you picked up any good tips from the ones in this post. We’re excited to push ahead with creating more slide decks based on Buffer content also, and it’d be so great to have any input from you on what would be most helpful!

Image sources: Startup Stock Photos, Pablo, IconFinder

The post Got 60 Seconds? Learn Something New in These 25 Short & Sweet SlideShares About Social Media appeared first on Social.


Pilot light for the oven not igniting

We have a GE gas Stove/Oven. The oven is not working. It is not heating up.


After researching on the internet it seems that the reason is the ignition element is not in working order.


The stove top is still working but the pilot light for the oven is out and will not relight.


In most cases the reason the pilot light for the oven not igniting is because the ignition elements are out and need to be replaced.


Who had this issue and can help fix it?


Thank you

Strange GFCI issue, riddle me this….

Here is what I am running into installing GFCIs


When the outlet is tripped, the hot terminal still shows hot, however the GFCI in fact trips and whatever is plugged into it stops working.


Tester shows correct wiring, no open ground or neutral which was my first thought.


Here is the kicker – when I place my finger on the plastic part around the led light the issue goes away.


I have tested 4 different GFCIs and all are doing it. I installed them in a different location which is on a different circuit and they do not shows this issue.


Here are some pictures to give you a better idea of that the issue is. I am pretty stomped with this one. I am testing this on the main wire coming to the kitchen from the breaker box.


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A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them

This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and audio.

Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button?

Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon.  No wonder people are curious.

When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Yes, they can be annoying if overused. And yes, I’ve seen the hashtag video of Jimmy Fallon and Justin Timberlake.

Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags.



Scientific Guide to Hashtags

How to Use Hashtags

Research says you should be using hashtags

If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags.

The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. (LinkedIn experimented with hashtags for awhile before giving up.)

The widespread acceptance of hashtags should give you plenty of reason to consider using them. I also really enjoy the case laid out by Steve Cooper, writing for

As ridiculous as hashtags might seem to marketing veterans who remember a time before Twitter and Facebook, the younger generation and potential customers/clients don’t. To them, using hashtags is as natural and common as typing their query into the search box.

Not only could people be typing in your hashtag on a Google search, but they could very well be doing it in Twitter, too. In this sense, a hashtag will make your content viewable by anyone with an interest in your hashtag, regardless of whether they’re part of your clan or not.

A hashtag immediately expands the reach of your tweet beyond just those who follow you, to reach anyone interested in that hashtag phrase or keyword.

But how do you find the right hashtags for your content and make sure you’ve got them in the right number, on the right social network? Let’s break it down.

Hashtags on Twitter

Tweets with hashtags get two times more engagement than tweets without.

This data, courtesy of Buddy Media, is one of the most-cited examples of the effectiveness of hashtags, and for good reason: doubling your online engagement is a big deal! Imagine going from four retweets to eight or 10 retweets to 20. And all it takes is a simple # or two?

Apparently so. Although, you’ll want to keep it to no more than two.

Buddy Media’s research also showed that the volume of hashtags bears monitoring: one or two hashtags appear to be the max. When you use more than two hashtags, your engagement actually drops by an average of 17 percent.

Twitter hashtag stats

Twitter’s own research into hashtags confirms that there is significant advantage to using them. Individuals can see a 100 percent increase in engagement by using hashtags (the same bump as seen in the Buddy Media study). Brands can see a 50 percent increase.

Engagement, as measured in these studies, can include clicks, retweets, favorites, and replies, yet if it’s only retweets your after, hashtags still would be a smart bet.

Tweets with one or more hashtag are 55 percent more likely to be retweeted.

Dan Zarella discovered this effect in a study on retweeting behavior that included more than 1.2 million tweets. The large scope of the study made for a 99.9 percent confidence interval with the results.

Hashtags and retweets


The one caveat to hashtags on Twitter might come for those brands looking to gain clicks on Twitter ads. In the case of advertisements, Twitter found that tweets without a # or @-mention generate 23 percent more clicks.

The reason? Hashtags and @-mentions give people more places to click inside a tweet instead of focusing solely on a call-to-action.

Hashtags on Instagram

Hashtags on Instagram

Instagram is another hotspot for hashtags, and the good news for those who love to extensively tag photos is that there doesn’t seem to be a saturation point.

Interactions are highest on Instagram posts with 11+ hashtags.

A rule of thumb could be: Don’t sweat your amount of Instagram hashtags.

instagram tips, instagram statistics, instagram stats

The best part about this recommendation is that the data comes from a set of users with 1,000 or fewer followers—a group that likely includes small businesses and those just diving in to Instagram. In other words, hashtags could be your best bet for growing a fast following on Instagram.

Hashtags on Facebook

So yes, Twitter and Instagram are clear winners for hashtags. But what about Facebook? Here’s where the recommendation gets a little trickier.

Facebook posts without a hashtag fare better than those with a hashtag.

Hashtags have only been around on Facebook since June 2013, and three months later, research from EdgeRank Checker found that using hashtags on Facebook has zero positive effect on reach. Posts without hashtags outperform those with hashtags.

Facebook hashtag study


A lot could have changed since September, when this data was first released. Should you abandon hashtags on Facebook solely due to this research? It’s probably best to test. There’s still a lot of analysis left to be done. For instance, Social Bakers studied posts in February of this year and found that using hashtags might not be the main worry, but rather using too many hashtags (just like the advice on Twitter).

Too many hashtags

Hashtags on Google+

On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own. Also unique about Google+: You can add hashtags in your comments as well as your post – double the opportunities to be found.

And since Google+ is Google’s social network, hashtags are now built right into Google searches. If you type in a hashtag search, you’ll get the normal search results plus a sidebar of relevant Google+ posts. Hashtags have truly arrived!

Hashtag search Google

Google+’s “related hashtags” also offer smart marketers a brainstorming opportunity to discover new content ideas and gauge interest level in specific topics.



Tools to find and manage your hashtags

Using the right tools, you can use hashtags as an organization system for your social media campaigns. With everything collected under one hashtag banner, you can see at-a-glance the reach of your campaign and the discussions happening around the topic.


One of the most complete hashtag tools you will find, has reams of data you can use to analyze hashtags. The most helpful could very well be the first data you’re shown: related hashtags and their popularity. When you type in a hashtag, the service will show you other hashtags to consider and will display visually how popular each hashtag is and how closely it correlates to the original.

2. RiteTag

RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is. The visual organization of hashtags into colored bars works great for quick analysis at-a-glance.

3. Tagboard

With Tagboard, you can see how your hashtag is used across multiple networks. The results pages on Tagboard show hashtagged posts from Twitter, Facebook, Instagram, Google+, Vine, and

4. Twitalyzer

Though not an explicitly hashtag tool, Twitalyzer does show hashtags as part of its audit of Twitter accounts. Input the username of someone you want to investigate, and Twitalyzer can tell you what hashtags he or she uses most often. This can be really helpful in finding out how your niche’s influencers tweet.

5. Trendsmap

Local businesses might find value in Trendsmap, which shows you relevant hashtags that are being used in your geographic area. (#wrestlemania is a popular one where I am in Idaho.)

4 steps to find the right hashtag to use

Using the tools above, you can hone in on a few ideal hashtags to start with, and like most things online, test and iterate from there.

1. Learn from the best: What hashtags are influencers using?

Twitalyzer can give you a good foundation of where to begin for your hashtag search by showing you how influencers are using hashtags. Grab a handful of usernames of people and brands in your industry whom you admire, and input the accounts into Twitalyzer. At the bottom of the results page, you’ll see a section for their most commonly-used hashtags. Add the relevant ones to your list of potential hashtags.

Let’s say I wanted to find some hashtags to use in promoting social media marketing content. I might start with a list of names like Jeff Bullas, Jay Baer, Mari Smith, and Ann Handley. Here is what the hashtag results on Twitalyzer look like for Jeff Bullas:

 Twitalyzer results

Info like this would lead me to start a short list of hashtags like:

  • #socialmedia
  • #SMM
  • #twitter
  • #contentmarketing
  • #social
  • #content
  • #marketing

2. Cover all your bases: Are there related hashtags you should be considering?

Armed with an idea list of hashtags, you can then hop into to see which related hashtags might also be worth pursuing. While you’re doing this exercise, take note of the circle size on your results: The larger the circle, the more popular the hashtag.

Again, following our social media marketing example, here is what the results page would look like for a search of #socialmedia: results

Not every hashtag listed here will be relevant to you, but it does help to see some that you might not have previously considered. In the case of our example, I might add #business, #infographic, and hashtags of specific network names like #twitter and #facebook.

3. Identify the all-stars: Which hashtags are the best to use?

Popularity and volume can be good indicators of the value of your hashtag, but you may wish to go one step further. has advanced, premium tools that let you go deeper into statistics on individual hashtags. In a pinch, you can also get some solid data from RiteTag and their visual expression of how much each tag can boost your post’s reach. 

Among posts that contain the word “marketing,” RiteTag shows these tags as the most likely to be great, good, or overused. (There’s that #wrestlemania tag again!)

RiteTag results

4. Double check: Could your chosen hashtags mean something else entirely?

One last check before you finalize your list of hashtags should be whether or not the hashtag you’ve chosen is being used elsewhere in an entirely different context.

The worst thing that can happen when using a hashtag is to realize after it’s tweeted that the same hashtag is used for an entirely different topic.

Jawbone tried a #knowyourself campaign on Instagram, only to find that the hashtag was already being used generically by thousands of users in all sorts of different contexts. This didn’t necessarily ruin Jawbone’s campaign, but it may have made life a little more difficult for the marketing team. 


Hopefully you’ve learned the value of hashtags here and a few neat ideas on how to find some to use in your social sharing. If you’re looking for a simple rule of thumb for hashtagging posts, I think there’s a lot of truth here in this advice from The Next Web:

Rule of thumb: 1 – 3 tags is best over all platforms.

  • Twitter: to categorize
  • Pinterest: to brand, and be specific (tags are only clickable in pin descriptions)
  • Instagram: to build community, and be unique/detailed
  • Google+: to categorize; autogenerates tags based on what it thinks your post is most relevant to
  • Tumblr: to categorize interests, can be specific and general (has a “track your tags” feature)
  • Facebook: sort of a hashtag fail – if your audience is very business-minded, follow Twitter rules; if it is community-oriented, follow Pinterest/Instagram rules

What hashtags do you routinely use on social media? I’d love to hear how you’ve put hashtags to work in your social media strategy.

P.S. If you liked this post, you might enjoy our Buffer Blog newsletter. Receive each new post delivered right to your inbox, plus our can’t-miss weekly email of the Internet’s best reads. Sign up here.

Image credit:mikecogh, Unsplash, IconFinder, Pablo, Quick Sprout

The post A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them appeared first on Social.

Crack in shower tile floor

Hi all,


Had a couple of hairline cracks form in between the mosaic tiles in the shower floor. Decided to regrout those areas. Couple of tiles had small cracks in them already, but during removal of the grout a couple more tiles cracked. Any suggestion in repairing this or do I need to go find matching tiles and replace the cracked ones? Thanks in advance.


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